EP #034 - How to Launch a Brand the RIGHT Way -- God’s Way

I have been in business for more than 5 years now and I still get asked about how I started. Honestly, it’s one of my favorite questions because launching your brand the right way involves God and faith-based planning. Stop searching for the world’s way to launch and dig deep into God’s plan for you.

My first couple of years in business, I spent a lot of time searching on Pinterest and scouring Google for information on creating an impactful brand. It wasn’t until I realized that none of those strategies were working when I took a step back and realized that I was not following His plan. You see, when you’re called by God to share His message, He doesn’t ask you to do it blindly.

Are You Feeling Stirred?

If you have felt the tug of Christ pulling you in a certain direction, then you know He is stirring you up. While He doesn’t ask you to carry out His requests without aid, He does ask that you sit down with him and gain clarity.

When you know you have a message to share with the world, but the vision itself is eluding you, then it’s time to sit down and be in fellowship with the Lord. He will help you see His plan for you and how He wants you to launch.

What does it mean to launch?

I was shown the vision behind sheLaunches while reading Luke 5. I knew that I was meant to help Christian women and entrepreneurs to launch their God-given purpose into the world, but after reading this chapter, I realized the full impact of truly launching your vision.At this point in the Bible, Peter is frustrated that he has been fishing all day and didn’t manage to catch anything. He’d brought his boat back up to shore when he meets Jesus. It was then that Jesus asked Peter to launch his boat into the deep waters and then release his net. Peter did as he was asked and caught a huge haul of fish. Jesus asked Peter to launch out in faith and only when Peter was in the presence of the Lord was he able to receive the abundance.This is true of you launching your faith-based business or ministry. You must be in the presence of the Lord before you will find true success.

Step one

This leads to the first step of the sheLaunches Program. Before we can do any work, you have to get a handle on your mindset. Have you been in conversation with the Lord? Are you clear on the mission and vision He has set for you? If not, then you have more work to do. Lay the foundations of your business or ministry at the Lord’s feet and allow Him to lay the concrete.In this first step, I ask that you take the time to really sit in prayer with the Lord and make sure that the path you are walking is in alignment with His purpose for you.

Go Deeper

God told Peter to launch into the deep knowing that the water was rougher and the path more difficult, but the reward was infinite. The same is true of your business. You have to dig deep into the scripture and your faith to be sure you are hearing His message. In Habakkuk 2, we are told to write down the vision and make it plain, but first we are told to wait and see what He will say to us. God says that while it may linger, the vision will come. Before we can release your vision through brand messaging, you have to know His will.

Launch the Right Way

Every launch and brand is different, but when you’re a Christian entrepreneur, the foundations are the same. Lay your foundation at God’s feet so that you can launch into the deep with His blessing and guidance.

Need help with that? Reach out here.

Connect with Me:

I am a faith-infused brand strategist and designer for God-focused entrepreneurs helping them to confidently show up, walk in their purpose, and serve others well. My brand fuses Biblical truth with creative application to guide women in finding clarity around their purpose, igniting their confidence around who God created them to be, and translating their dreams into reality. I am on a mission to help others spark their inner light into the world for kingdom impact.